Industrial AI Powers Up in the Energy Sector
While much of the public excitement around artificial intelligence centers on chatbots and image generators, some of the most impactful applications are taking place in heavy industry. The energy sector, with its vast infrastructure and continuous streams of operational data, is emerging as a key proving ground. Companies like Woodside Energy are embedding AI into the core of their operations, moving beyond experimental tools to systems that enhance safety, efficiency, and decision-making in high-stakes environments.
Woodside’s journey with AI began years before the current generative AI boom. The company has long used predictive analytics and machine learning for exploration, drilling, and maintenance. According to Andrew Melouney, Woodside’s vice president for digital, the abundance of operational data from equipment and plants created clear, high-value use cases. This foundation in data governance and infrastructure now allows the company to adopt more advanced agentic AI systems that support complex industrial workflows.
A standout example is the “Startup Advisor,” an AI copilot that assists operators in the intricate process of starting liquefied natural gas plants. Rather than replacing human workers, these systems are designed to augment expertise. “We’re deeply thinking about how that work needs to be reimagined,” Melouney says. The company’s approach emphasizes scaling fast from small prototypes while maintaining a focus on human accountability and rethinking processes, not just bolting AI onto existing ones.
As AI systems become more autonomous, the companies that succeed will be those that built strong operational foundations long before the hype. Woodside’s ultimate goal is an autonomous enterprise where AI agents deeply interact with core workflows. This evolution from isolated experiments to enterprise-wide systems marks a significant shift, one that requires both technological and organizational change to realize the full potential of industrial AI.